AI advisory firm for
7-figure ecom founders.
We advise. We build. We educate. So your business runs on systems, not on you.
For ecom founders doing 7-figures+
Built for Alice Robert's $2M+/year brand. Featured on Liam Ottley's channel — the global leader in AI Operating Systems.
Alice has created what's like a kind of ecom AIOS... she's a niche expert who's applied the system to her business and made a dashboard that does a lot of the functions of the business and save her a bunch of time and money.
770K YouTube subscribers · the global leader in AI Operating Systems
You slept eight hours.
Your brand didn't stop.
Wake up to a single brief — overnight revenue, flagged issues, and recommended actions. No dashboards. No digging.
Approve, adjust, or ignore. Either way, you're across everything before breakfast.
What gets built.
Each module is AI-powered. It doesn't just show you numbers, it tells you what's wrong, what it's costing you, and what to do about it. We pick the modules during the discovery audit, based on what's actually moving your business.
Know your actual profit today — not three months from now. Revenue from Shopify, expenses from Xero, calculated automatically.
- Live P&L — revenue, COGS, software, payroll, shipping, ads
- Cash flow projection — bank balance, daily burn, 90-day forecast
- Discount analysis — which codes drive volume vs bleed margin
- Break-even tracker — daily sales target to cover your costs
"Your gross margin dropped 4% this month. Cause: the 20% off sitewide code was used on 38% of orders. Discount drove $8,200 in revenue but cost $2,600 in margin. Next time, test a gift-with-purchase above $150 — keeps margin intact while lifting AOV."
Google Ads and Meta Ads unified in one view, matched to real Shopify revenue — not platform-reported numbers.
- ROAS across 7d, 14d, 30d, 90d — spot trends before they cost you
- Day-of-week heatmap — spend where it converts hardest
- Wasted spend detection — clicks with zero conversions flagged
- Ad account health score — one number, instant clarity
"Your Google Ads ROAS dropped from 4.2x to 2.8x over 14 days. The 'Gold Hoops' campaign is spending $42/day with a 0.3% conversion rate — below your 0.8% account average. Pausing it frees $1,260/month to reallocate to 'Everyday Rings', converting at 6.1x ROAS."
Every product graded. Stars making you money, dead stock costing you money — visible at a glance instead of buried in Shopify reports.
- ABC grading — by product AND variant (size, colour)
- Zero-sales products flagged — clogging your site, costing storage
- Stockout forecast — days until your best sellers run out
- Revenue concentration — see if 3 products carry everything
"Your top 3 products account for 61% of total revenue — that's a concentration risk. Meanwhile, 47 products had zero sales in the last 30 days. Your 'Gold Ball Ring' has 8 days of stock left at current sell-through. Reorder now or you'll lose an estimated $1,200 before restock lands."
You've already paid to acquire these customers. This shows you exactly how much they're worth — and how much money is sitting in the ones who haven't come back.
- LTV and repeat rate from actual order data
- Segments — one-time, repeat, VIP, at-risk, with revenue per group
- Win-back calculator — dollar value of reactivating lapsed buyers
- New vs returning customer spend comparison
"You have 2,340 customers who bought once in the last 12 months and never returned. Their average first order was $127. Converting just 10% into repeat buyers would add $2,970/month — without spending a cent on acquisition."
Thousands of people visit your site every month. Most leave without buying. This shows you where they drop off and what to fix first.
- Visual funnel — sessions to cart to checkout to purchase
- Drop-off analysis — every step ranked by revenue impact
- CVR watchdog — 30-min monitoring, instant alert if it drops
- Traffic source breakdown — which channels actually convert
"Your site gets 10,000 sessions/month at 1.2% conversion. Moving to 1.5% = 30 extra orders = $3,600/month you're currently leaving on the table. Your biggest leak: cart-to-checkout drops 40%. Show shipping cost earlier in the funnel."
See exactly how much your email platform makes you — in dollars, not open rates.
- Email revenue — campaigns vs flows vs SMS, to the dollar
- Flow audit — which automations are earning vs sitting idle
- Cost vs revenue — is your email bill earning its keep?
- Revenue opportunity — monthly upside from fixing broken flows
"You're paying $1,136/month for Klaviyo but only 2 of your 16 flows are generating revenue. Your welcome flow earned $3,400 last month. The other 14 earned $0. Activating post-purchase and win-back could add $1,800–$2,400/month."
Data you can trust.
Other dashboards show you numbers. This one guarantees they're right. Every figure verified against your live platform data, twice a day, automatically.
Live API Verification
Every number pulled fresh from Shopify, Xero, Meta, Google — not cached, not stale.
Calculated Field Checks
Margins, ROAS, LTV — every derived metric cross-checked against raw source data.
Cross-Page Consistency
If revenue shows on three screens, it matches on all three. Auto-corrected with human safeguard.
Inside Alice's brand.
Alice Robert runs The Littl, a fashion ecom brand doing $2M+/year. She was spending hours every week pulling reports from 12 different platforms, making decisions on the gut feel that came from it. Here's what changed.
"I don't need to guess anymore. I'm literally told what to focus on next based on the highest revenue impact."
Alice Robert, Founder of The Littl ($2M+/year)
How we work.
An advisory firm has three jobs. We do all three.
Advise
We map your operations end-to-end. Where time goes, where money goes, what to automate first. Starts with a discovery audit. Continues as a fractional Head of AI seat after the build.
OngoingBuild
We install the systems on your machine. Daily brief, dashboard, and the modules that fit your business. You own it. Foundation plus modules. Live in 14 days.
Foundation + modulesEducate
Your team learns to use, extend, and trust the system. When the next thing changes, you're already moving instead of waiting on us.
OngoingCommon questions.
Stop being the bottleneck.
Alice got 51 hours per week back. Your turn.
- 1. Discovery audit. We map your operations and give you the system architecture.
- 2. Build. Foundation plus modules. Installed and live in 14 days. You own it.
- 3. Fractional Head of AI. Optional, after the build. We stay on as your AI advisor, building what's next.
We take 2 founders per month. By design.